Six tools for webmasters to improve their sites

If you are a webmaster, your ultimate goal is to rank high on Google, Bing, and Yahoo, which are regarded as the dominant search engines. However, achieving this might not be easy especially if you do not have the necessary knowledge and you do not make use of resources available in online space.

Luckily, there are a range of online tools that can help in increasing organic traffic in various search engines. We have compiled a list of tools successful business owners use to improve their websites, other than having MYSQL automated backups.

1. Google analytics

You cannot be the webmaster of your dreams if you ignore the role played by Google Analytics. This tool helps in getting lots of statics regarding your site. This tool can’t be overlooked because it helps you do analysis on traffic, the sources of traffic, the number of new visitors, the number of visitors who keep returning to the website, the time users spend on the site, the number of pages visitors view, the user behaviour, and reveals the pattern in which traffic flows to your site.

2. Ahrefs

Are you worried that your competitors’ website has ranked better than yours and you don’t know where you have gone wrong? What you need is Ahrefs, considered as one of the best SEO tool to use for competitor analysis. It allows you to monitor your niche, increase your organic traffic, and research what competitors who are ahead of you are writing about so that you can get a hint on what to do to outrank them.

3. SEMRush

If you want a tool that can help you do everything you need to do in content marketing, SEMRush is the tool you have been yearning for. This tool also helps find the best keywords to use for content, analyse competitors traffic, and gives useful tips on SEO that can outrank competitors.

4. Evernote

As a webmaster, getting organized can be one of the stressing factors in your life. Evernote is not directly related to social media campaigns and web analysis, but it is a tool that can significantly enhance your performance.You can create audio-visual notes, clip articles and websites, and save images. Simply put, Evernote is a digital notebook where you can create & save virtually anything that you need to makes your site better.

5. Mention

This is real-time monitoring tool that makes it easy for you to monitor billions of sources online including blogs, social media, and other websites. You can use it to track products, customers, and your online campaigns. The reason why this tool is highly recommended for webmasters that you can use it to connect with your audience easily by connecting it to your social media accounts, or adding a buffer account to it so that you can schedule all your social media posts.

6. Canva

As a webmaster, you understand that audiences are not only attracted to quality & valuable content, they are also attracted to graphics. Therefore, it is essential to have a tool that helps you create quality images with basic graphic design skills. It features icons that will suit your different needs and templates that help you save a lot of design time.

Whether you create your websites or do it for others, these are tools you need every day. The more you learn how to use them, the more you will become a great webmaster, and the better your sites will grow.

Robert Kolaski, Content Manager, Ottomatik

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