Working with an external digital agency can have many benefits. They bring a fresh perspective and new ideas to your business, and they provide a team of qualified technical and campaign experts with up-to-date skills and tools and tried and tested experience. But they can also be expensive, pushy, and will follow their own agenda – putting their own needs ahead of their client.
With more than 18 years of experience working with everyone from start-ups to well established brands such as Nike and Bang & Olufsen, I have heard plenty of agency horror stories. It doesn’t matter if you’re looking for specialist digital support, or a full-service agency – here are five key things to look out for when choosing a digital agency to work with.
In today’s digital world I would strongly advise agencies to stay away from their fixation on reach, likes and clicks and take on a more strategic, consultative approach for real business and marketing results. Particularly when it comes to working with small businesses that often have smaller budgets but rely more heavily on achieving real results from their investment.
Mark Fraser, Founder and CEO, Sentius