Partnership to offer AI-driven social media management for SMEs

Optus has announced a partnership with Metigy, an AI-driven social media management, strategy and support solutions platform designed for small businesses.

Optus’ 435,000 SME customers can now access Metigy’s automated social media marketing programs, which uses predictive technology to guide effective, efficient marketing decisions. Metigy’s digital strategy solution delivers insights, ideas and clear recommendations for businesses which wish to realise the benefits of social engagement with their customers and potential customers.

CEO and Co-Founder of Metigy, David Fairfull, said, “Aside from the commercial opportunity this partnership represents, Metigy is very pleased to be working with such an innovative partner. Many large organisations talk about being innovative and working with start-ups to foster innovation, but Optus follows through.

“Optus has demonstrated its commitment not only to driving innovation but to supporting SMEs by partnering with us to make this a reality.”

Matthew Ball, Vice President of Small Medium businesses at Optus, said, “Technology offers SMEs insights and saves them time, providing an advantage against competitors. However, we know many SMEs struggle to implement solutions for a variety of reasons, including cost, fear of change and simply being overwhelmed by what is on offer.

“Metigy provides the SMEs with a cost-effective, simple way to use data to create connections with customers and potentials customers.”

Last year, Metigy was named a finalist in Optus SME’s inaugural Innovation Challenge, an Optus-led competition calling for technology solutions which can help SME to grow digitally.

Metigy’s approach delivers insights rather than expect users to review the data, then suggests real-time, actionable recommendations with clear explanations of the opportunity and forecasted benefit.

The partnership also entails preferential pricing and product functionality for Optus customers.

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