Every day, more and more people are turning to the internet to search for goods and services and the traditional methods of finding clients just aren’t working any more.
Often I hear from business owners that money’s tight or that sales are hard to get; I believe the real problem is that these businesses are just looking in the wrong place.
To really succeed you need a marketing advisor who will work hand-in-hand with you to achieve the desired goals of your business. Gaining the right marketing advice and combining it with an effective implementation strategy is essential.
There is no point in having new leads come to your business if you don’t have the correct elements in place to be able to convert them to sales. The best SEO experts get businesses new leads, help them turn those leads into sales and then help to turn those sales into lifelong customers.
There is no point in having new leads come to your business if you don’t have the elements in place to convert them to sales.
To sum it up, it’s their job to make your business money.
The first stage of client engagement should be a one-to-one discussion with the advisor so that both parties have a clear understanding of their current position and where they want to be in the future. Working together, the advisor and client should map out a strategy to achieve the client’s goals, in a measurable manner to track your results.
Once an effective strategy is in place the relationship should continue to allow the client to adapt to market change over the medium to long term.
Search-engine leads plus
An SEO expert will aim to get more exposure than simply leads from search engines.
When it comes to the success of your business there is no ‘one size fits all’. One of the biggest problems with struggling businesses today is that they are trying to copy and emulate what other businesses are doing.
The problem with that is that if nine out of 10 businesses are struggling and you copy them, then you will surely get the same result! Rather than relying on others who are equally uninformed, the small-business owner needs to gain support from industry experts who understand target markets and how to reach those target markets directly and do a week’s worth of sales in a day.
Shane Walker, Rapid SEO Expert
