Next-gen website builder to help small businesses get online

GoDaddy, the cloud platform dedicated to small independent ventures, has launched its new Website Builder. The Next Generation Website Builder combines mobile-optimised website capability with an integrated set of marketing and eCommerce tools to help local small businesses and start-ups get online simply and affordably.

To allow SMEs to capitalise on the rise of mobile usage and sales in Australia*, all sites created on Website Builder are built fully responsive and give instant visual impact on phones, tablets and computers. The intuitive user interface helps people easily design a professional website in under an hour, even on a mobile phone.

With support for more than 1500 business ideas or industries, from tradies to real-estate services to hairstylists, Australian SMEs can simply type in their sector and Website Builder’s smart learning system produces a near-complete website, pre-filled with relevant sections and professional images optimized for a desktop computer and for mobile devices.

“GoDaddy’s new Website Builder marks an exciting new era of smart website creation and management for Australian entrepreneurs and small businesses by giving them real control of their digital identities,” said Tara Commerford, Managing Director Australia and New Zealand.“This new approach is unique as it helps customers reach their audiences and drive strong business results and customer insights, all from the convenience of their mobile phone.”

According to a recent survey by GoDaddy**, most small-business owners and entrepreneurs in Australia prefer to “do it themselves” when it comes to managing their businesses online. GoDaddy’s new Website Builder enables even technology and design novices to easily customise and update their sites on the go.

“As a small-business owner, my time is precious, and while I knew I needed to improve my online footprint, it felt like a dauting task,” said Shaan Tahu, CEO of ICU Signage Solutions. “With Website Builder, I was able to create a great looking website in less than an hour that suited my business perfectly. As many of my customers are also on the go, I like that it’s mobile-friendly and integrated with my social pages so it can be viewed anywhere, anytime. Since launching my new website, I have seen more enquiries through the website and have received some great feedback too.”

“As a global organisation, GoDaddy is passionate about empowering SMEs to manage their business needs,” said Andrew Low Ah Kee, GoDaddy Executive Vice President of International. “Small businesses see a website as a crucial tool for driving awareness for a brand, meaning Website Builder’s flexibility and smart-learning system can help customers reach their audiences further supporting the thriving Australian SME landscape.”

* http://www.nielsen.com/au/en/insights/news/2015/mobile-mania-australians-spend-on-average-more-than-an-hour-a-day-on-their-smartphones.html

** https://www.webalive.com.au/future-of-australian-ecommerce/

Inside Small Business

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