Must know marketing for small business

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Success is not determined by the pennies in your pocket or the big marketing budget you hold. It isn’t about competing with the big guns, though more the focus on creating awareness of your brand and the potential behind it. Gaining market share is a key requirement for small business.

As a small business there is a need for an understanding of what large organisations are doing, and how they are captivating their audiences. The Australian Marketing institute aims to provide its members, and small business owners, with the professional development they need to progress with their future. More specifically, the Australian Marketing Institute’s Must know Marketing for Small Business workshop gives marketers the key understanding needed to implement the basics of marketing practices in today’s challenging business environment.

These one day, fully catered, Must know Marketing for Small Business workshops are delivered by experienced professionals who explore new methods of marketing and incorporate digital, web, social media and traditional marketing into their current marketing practices. An understanding of marketing is built on the methodology behind the most successful marketing campaigns that we have seen and interpretation of how these practices can be applied to a small business.

In addition, the Australian Marketing Institute hosts more than 20 different topics nationally (and growing. Whilst our July to December 2016 professional development calendar is still being organized, you can view more details on our Fundamental workshop page, workshops which cover the basics, as well as our Master workshop page, for those who would like a refresher and better develop certain strategies. See below for the topics scheduled from now until early July:

  • developing in the digital age
  • public relations writing tactics
  • Digital & Social Media Writing
  • NEW – marketing automation
  • public relations strategy development
  • NEW – Communicating for Change
  • NEW – Principles of Marketing for Not for Profit
  • NEW – Video Marketing
  • digital marketing strategy.

Click here to register for our ‘must-know marketing for small business’ workshop taking place on 16 June in Perth and on 20 June in Brisbane. If you’re not located in either of our states, you can register for either of those dates and attend the workshop in the comfort of your home virtually! The same applies for any of our other workshops.

Plus, if you register any AMI workshop before 31 May, you will receive a free AMI Online Training module. Just email your receipt to mailto:[email protected].

To read more on the Australian Marketing Institutes available workshops visit our website or call our events team on 02 8256 1656.

Brought to you by the Australian Marketing Institute