Establishing an online presence for your small business can be quite difficult and time consuming, particularly when you have limited resources at your disposal. Luckily, in today’s society a plethora of social-media platforms are available – and are free – enabling you to network, promote your business and interact with your target audience. Instagram is just one of these many social-media platforms.
Instagram, like Twitter and Facebook, is a social-media application used by businesses of all sizes, from top international brands such as Topshop with 2.22 million followers to small Melbourne businesses like Cupcake Central with an impressive 70,005 followers.
Instagram is best described as a ‘fun’, ‘quirky’ and ‘beautiful’ way to share photos and videos with your followers and simultaneously share them on multiple social networks such as Facebook, Twitter, Tumblr and Flickr. Primarily accessed and used on a portable mobile device or tablet, Instagram allows you to take, post and share photos and video footage with the ability to add artistic filters.
Disguised as another playful social-media platform, Instagram is also a powerful digital marketing tool that can grow and flourish your business through building relationships with your customers or potential target audience.
Humans are visual creatures and naturally we are attracted to images. To truly get the most out of Instagram, the business’s owner or social-media specialist needs to consider how they can convert their followers into traffic that is going to their own website. Statistics show that there are more than 150 million people on Instagram with over 55 million photos being uploaded every day. The numbers indicate that Instagram is growing in leaps and bounds every month and at a greater rate than other social network platforms out there.
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David Packer, ROI Connect