The power of a hashtag is in the ability to search for the hashtag and to generate a set of messages or posts that contain the hashtag.
A hashtag is defined as a useful word or phrase preceded by a hash sign ‘#’. It is most commonly used on social-media sites to link messages or content to the specific word or phrase identified by the hashtag. Hashtags make it possible to group messages or posts linked to the hashtag. The power of a hashtag is in the ability to search for the hashtag and to generate a set of messages or posts that contain the hashtag.
From a marketing prospective the use of hashtags will:
You first need to determine the objective of your marketing message and identify who you are targeting with the content. Once you have defined these requirements, now consider the following types of uses for hashtags:
Your success in getting #BetterMarketingResults with the use of hashtags will result from keeping these hashtags simple, easy to remember and relevant to your target market. In addition, make sure you use the hashtags in your marketing messages and promotional content, while at the same time encouraging and engaging with your recipients using your hashtags.
Patrick Zuluaga, PMZ Marketing