Sales was once a savage business. The shady second-hand car salesman was in his element. Once he had you in his sights, the only thing that could save you was an act of god. You had no internet at your fingertips to disprove his spiel, and he sure had the banter down pat.
It isn’t like that anymore. Today, sales come from honesty and really providing a solution to problem. People want to do business with people who provide quality content and a genuine desire to help. To sell honestly, you need a strong source of leads because customers aren’t walking in the door today. They’re waiting for you to come to them.
Google Ads is a powerful source of leads. Yet, it’s not a low-cost source of leads and that means you’ve got to ensure you get the best bang for buck from it. And that means unlike with that second-hand Cortina, someone must get under the bonnet and get your campaign purring.
Here are some of the best ways to fine tune your lead generation strategy with Google Ads:
There are, of course, many other ways to fine-tune your lead acquisition strategy but theses half-dozen tactics will certainly see a spike in your sales. If you don’t know how to implement these strategies; you want to work with a Google Ads partner who will be able to walk you through the options and determine what works best for your business.
There’s no need to return to the old way of doing sales – you can generate leads just fine using the power of Google.
Alexei Kouleshov, Managing Director, Your Easy Web Solutions