Despite some rocky moments in 2018, including a hack which compromised the personal details of over 30 million users, the Facebook juggernaut continues to roll on, with an 11.3 per cent increase in 2018 to an astounding 2.23 billion active users. And while much has been said about the growth of Instagram and its suitability for business, Facebook is still the most used app by consumers on a daily basis, with 79 per cent using Facebook and 32 per cent using Instagram.
Earlier this year Mark Zuckerberg announced sweeping changes to Facebook’s news feed algorithm aimed at making “meaningful social interactions” from family and friends appear at the top of user’s timelines as opposed to “relevant content” or public videos, posts and photos shared by businesses and media outlets. In August further tweaking took place, with Facebook introducing greater transparency for customers by asking some businesses to confirm their identity with their driver’s license and/or mailing address.
As business adjusts to the new algorithm, there are some strategies that have emerged that will help brands and businesses to increase their reach and engagement. For a start, here are some things you should immediately stop doing on your brand’s Facebook page.
Now that you know not what to do, here’s four things you can do to improve your brands’ reach and Facebook page’s performance.
Brooke Vulinovich, Social Media Expert, www.villamanagement.com.au