Why should we hire a professional videographer?
As the director of a corporate video production business, I’m often asked about the benefits of a business hiring a professional versus doing it themselves.
A video on your website represents your business. A well-done video puts your business in a good light and earns the viewer’s trust. Alternatively, a badly-done video…
While it’s true that anybody can buy a decent camera these days and film it themselves, when you hire a professional videographer, what you’re really hiring is their experience and skill to know what works and what doesn’t and how to put it all together.
Lighting, composition & editing
Professional videographers know how to properly light a scene, compose the shot, and acquire the right footage with the finished video in mind that will best tell your story.
When you hire a professional videographer, what you’re really hiring is their experience and skill to know what works and how to put it all together.
Properly editing the final video together is not just about knowing how to use the software. It’s also having the experience of knowing what to show (and not!), timing and knowing when and where to cut, and understanding the structure and format of an effective video that will successfully portray your message.
Equipment
Don’t forget better equipment as well.
Again, you may already have a video camera or even that iPhone in your pocket, but a professional will also have gear you most likely won’t possess to bring your video to the next level, such as a more advanced camera, proper lighting, audio equipment, professional tripods, a teleprompter and high-end editing tools.
Pre- & post-production
There’s also a lot of pre-production, like research, scripting, planning and coordination needed to make sure everything happens smoothly. A professional will handle all this for you, making it easy, painless and less disruptive to your business. And don’t get me started on actually marketing your video after it’s done.
Cost & time
Understandably, the cost factor is often the decider between doing it yourself or hiring a professional. At the end of the day, the cost and time of producing it yourself may actually outweigh the cost of having it done professionally.
Unless you also produce videos on a professional level as well as run your business in whatever it does, hiring a professional to produce your corporate videos should be a no-brainer. You’ll end up with a video with higher production values and superior to anything you could have done in-house, and you cannot put a price on the peace-of-mind you get knowing that it’s being professionally managed, leaving you the time to focus on what you do best – running your business.
Mark Ramet Small Business Video
