Sponsored Article
Running a small business can sometimes be like sailing a boat in a storm, without a lifejacket or a GPS, with sharks swarming everywhere!
It’s not easy and can at times be terrifying – we get that!
But did you know that 40% of all Victorian small businesses fail partly because they fail to manage their marketing?
Each Melbourne business could make an extra $151,000 over the next 10 years, just through improving their digital marketing.
Measuring marketing is pivotal to running a successful small business. Why?
- Money – Measuring your marketing, although it will take you away from your business, means you can analyse how much you are spending on advertising and your return on your investment.
For example, out of two Facebook ads that you may run, one might get 1000 clicks and 100 inquiries and the other 70 clicks and one inquiry. Cut the one that is giving you fewer clicks and few inquiries and focus on the one that is proving to be more successful. - Conversion – Drawing from the Facebook example, say you have 1000 people click through to your site but you never hear from them – no inquiry and no sale.
You know you have a successful ad, but something is happening once your lead reaches your landing page.
Don’t worry. This could be something as simple as the call to action is not visible enough or the format too difficult to navigate – both of which can be easily fixed. - Money – Yes, it’s worth mentioning twice, because new findings suggest that each Melbourne business could make an extra $151,000 over the next 10 years, just through improving their digital marketing.
So now is the time to measure your traditional marketing, cut loose the ones providing no value and move them to the digital realm. - Time – Time is money, right? Therefore if you know what does and doesn’t work for your business, every time you want to launch a new campaign, you know how to reach the right people when, where, and with what message.
So, to become the shark and not the lost sailor, it is important to take control of your marketing and put your analyst cap on.
Obviously this is easier said than done, which is why Arrow Digital is hosting a seminar on exactly that!
The directors at Arrow Digital know just how hard it is to leave your stable job to pursue your passion, because that is exactly what they did a mere eight years ago.
Now they are at the forefront of Melbourne’s digital marketing industry and setting the pace in internet marketing through their cutting-edge design and integrated techniques that get results!
So join us at our biggest ever Measurable Marketing seminar and see what all the fuss is about.
When – 21 October 2015
Time – 9am–1pm
Where – TBA
Cost – $97
Bring – Notepad and pens
To book visit measurable-marketing.com.au or call 03 9916 1050.
Brought to you by Arrow Internet Marketing
