Four digital tips for small businesses from Google

The web is helping small businesses grow. Research shows businesses that take full advantage of today’s digital tools are one-and-a-half times more likely to be growing and eight  times more likely to be creating jobs than those with low levels of digital engagement.

The internet helps Australian businesses connect with customers and makes it easier for customers to find and contact your business. Every month, in Australia, Google search drives tens of millions of direct connections between businesses and their customers including calls, online reservations and direction requests. Here are four simple tips to boost your business online.

Verify your free business listing on Search and Maps

Your customers are searching online, so it’s important that you can be found. You wouldn’t hide your shop signage in the main street and the same applies online. There are a number of ways to get an online presence, from creating a website or app, through to claiming your business listing search. It’s easy to claim your free listing on Google Search and Maps and add pictures of your business, list your hours, and add your phone number so customers can just click to call or get directions. In Australia, complete business listings get on average 30 calls and 65 direction request per month from Google. Try our Google My Business to get started.

Make sure your website works on mobile

Did you know that more than half of all Google searches happen on mobile? Mobile shoppers want quick results. Not having a mobile-optimised site is like shutting the shop front door to customers, just because of the device they’re using. How fast does your website load? Use our free Test My Site tool to see how well your site works on mobile and get recommendations on how to make it better.

Reach more customers with Google ads

As business owners, you want your online advertising to be simple and effective. That’s why we launched Smart Campaigns, the new Google Ads product that allows you to reach new audiences and drive results. Built with simplicity in mind and amplified with Google AI and Ads technology, Smart Campaigns allow you to create ads in a matter of minutes. Once up and running, you can check to see how your campaign is performing and fine-tune ads for optimal results. So far, Smart Campaigns are (on average) three times more successful, with improvements to targeting and placement of ads.

Brush up on your digital skills through bite-sized lessons

Build your online marketing skills with short lessons from The Digital Garage, our free online skills training platform. Choose from a range of topics, including social media marketing, analytics and video, and hear from other small businesses about what’s worked for them.

It’s never been easier to reach new audiences online. By using tools like Smart Campaigns, adding your details to Google Maps, testing your mobile speed and upskilling with the Digital Garage, you’ll be set for online success.

Richard Flanagan, Head of Business and Brand Marketing, Google Australia

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