Wireless connectivity has quickly evolved from being a novelty to the norm in many public spaces. From coffee shops and shopping malls to airport terminals and sporting grounds, customers expect to be able to connect to a free Wi-Fi network from their personal device.
As well as offering convenience for users, such services also deliver big value to the business providing them. People are encouraged to linger for longer while the business also has the opportunity to gather valuable data that can be used to improve loyalty. However, before rolling out a new free Wi-Fi service, there are five key factors a business should consider:
By considering each of these key points, a business can ensure it puts in place a Wi-Fi network that is well received by customers and adds real value for the business – a true win/win for both parties.
Mark Sinclair, ANZ Regional Director, WatchGuard Technologies