Create effective offers

How to create effective offers

Do you want to make your next campaign go from zero to hero? Just make them an offer they can’t refuse – it’s the oldest marketing trick in the book.

With the right offer you can make even the most mediocre marketing campaign generate new leads, nurture existing customers and build loyalty.

Here’s how to create marketing offers that never fall flat.

What makes a good offer?

A good offer means different things to different people. In marketing an offer should have certain qualities for it to succeed:

  • Understand your audience and know exactly what will address their problems, wants or needs.
  • An offer should be valuable to your target audience, in this competitive world..
  • Align the offer with your brand, products and services.
  • Target your offer to the right person, the right place and the right time.

Remember a few years back when you couldn’t turn a corner without being offered a free iPad with every purchase? It seemed every business – from dog grooming salons to real estate agents –were offering iPads. As much as everyone loves iPads there’s no value in promoting something that doesn’t align with your business.

Use offers like any other marketing tool. Set apart your brand, products and services in the minds of your target audience.

As with every marketing tactic, your offer needs to be relevant and timely. Nobody wins when you offer specials on winter clothing in the middle of summer!

Your offer needs to be relevant and timely. Nobody wins when you offer specials on winter clothing in the middle of summer!

Build your offer so it appeals to people at the right time and in the right place. A great example of this is tax time; just look at the way businesses create offers for their products and services specifically aimed to get people to purchase before 30 June.

How to get started

The good news is that strong and effective offers are not difficult to create. Like any marketing campaign, it all hangs on the planning stage. Start by knowing the goal you want to achieve and build your offer around it.

Here are four goals that offers can help achieve:

  • get more new customers through the door
  • grow existing customers to buy more often
  • grow existing customer spend
  • increase customer group size or boost referrals.

Now you’re ready to build your offers!

Michelle Cross, General Manager, Local Direct Network