Despite the move to online advertising, print advertising in marketing shouldn’t be dismissed when considering the activities of your marketing mix.
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There are interesting arguments occurring online where people are claiming that print advertising is dead and that old school marketing methods don’t work. Despite the move to online, print advertising will always add value and be an effective way of doing marketing. If you are considering printing solutions to add to your marketing mix, then look for printing companies in Melbourne that can offer you proactive solutions that will help with your print marketing campaigns. Below are a few effective print marketing methods that have and will continue to stand the test of time.
Sales Letters.
The form of sales letter marketing has shifted focus more to the online marketplace, however it still yields a strong degree of success for those businesses that execute the campaign correctly. Businesses have gained strong revenue and new business results with as little as 1-2 mailings per year. And while purchasing the database and investing in a well written sales letter may seem expensive at first, the long-term result is that you will gain more business and more revenue off the back of your sales letter activities.
Leaflet drops.
Domino’s pizza is one of the most renowned companies when it comes to using print marketing for their campaigns. Domino’s will frequently send out pizza coupon offers as direct mail in their local area to drive customers to eat at their from their pizza outlets regularly. They will often drive the incentive through their print offers to coincide with an option for a ‘cooking free evening’. As a result, the franchises continue to drive more orders in their store, by phone and even through their website and applications. Business should seek to use leaflet drops as a part of their marketing strategy to increase awareness and to drive purchase intent towards their business’s products and services.
Print catalogues in direct mail.
Print catalogues have always been a method that has done well in print marketing. Companies in the beauty industry such as Avon and others in the electrical and appliance industries such as The Good Guys and JB Hi-Fi frequently send out their store catalogues that offers homeowners and businesses to ‘browse their store catalogue from the comfort of their own room’. When delivering these types of promotional material, businesses can create the opportunity to engage and educate their prospect and drive motive for them to take action.
Reward Vouchers
People love being rewarded. It’s a great way to drive loyalty with your current customers and to incentivise them to make repeat purchases with your business. Simple ways businesses can achieve this is by:
- Providing customers with printed reward vouchers.
- Providing customers with printed loyalty cards.
- Providing customers with a printed award.
- Print Media advertising (Newspapers & Magazines)While the circulation of newspapers and magazines isn’t as high as it used to be, they still maintain an audience that may be relevant to what your business is selling. This type of marketing is very popular in women’s magazines where beauty is promoted, and also in men’s magazines such as magazines for gamers that contained codes to access shareware version of games.Newsletter marketing.Newsletter marketing is fantastic as it increases the perceived value and credibility of your business by informing and educating your customers. Financial institutions do this regularly, which is an inexpensive way to keep their brand presence in front of customers.Print advertising in marketing shouldn’t be dismissed when considering the activities of your marketing mix. While there has been a shift in marketing activities towards digital, there is still value to gain new and repeat business through print marketing mediums.
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