Celebrating 25 years of excellence in catalogue and letterbox marketing

It was a great celebration of a rich, diverse and creative industry, from retailers and agencies to printers and distributors, who all came together to celebrate the hard-work that goes into catalogue and letterbox marketing throughout the year.

The Australasian Catalogue Association (ACA) hosted its 25th Annual ACA Awards, recognising expertise and excellence in catalogue and letterbox marketing. A record 722 guests attended the event, including retailers, creatives, agencies, printers and distributors.

Hosted at Crown Palladium, Melbourne and referred to in the industry as the “Catalogies,” guests celebrated one of Australia and New Zealand’s most effective and resilient media channels. Former designer and master of ceremonies Mr Dave Thornton kept the crowd entertained throughout the 47 award categories, which included, for the first time, six categories for New Zealand entrants.

“With the ACA having successfully launched in New Zealand earlier this year, we were excited to launch six New Zealand categories to the Awards,” said ACA CEO Ms Kellie Northwood.

“New Zealand creatives and retailers have built a strong reputation for their innovation and creativity when developing retail communications. And it has been demonstrated tonight and through all the submissions received.”

Clemenger BBDO was triumphant for its work on enhancing the Myer brand. In addition to winning “Agency of the Year,” Clemenger BBDO took home five category wins for Myer with “Catalogue Retailer of the Year – up to 1.5M,” “Children’s Apparel,” “Whitegoods, Electricals, Electronics & Home Entertainment,” “Technology on Paper – Effectiveness and ‘Multi-channel Campaign.”

Clemenger BBDO Head of Retail Ms Pippa O’Regan said, “We are thrilled to have claimed the title of Agency of the Year. Working with the dedicated team at Myer has been great and we’re very proud of our efforts. The other finalists were all very deserving and it’s great to see just how much talent there is in the industry right now.”

Myer, Harvey Norman and Dan Murphy’s came out as winners for “Retailers of the Year” across their sectors, and Woolworths came out triumphant winning the “Supermarkets” Awards against Finalists ALDI, Ritchies and Coles Supermarket. It was fierce competition across the board with over 700 entries.

The prestigious “Judge’s Choice” Award went to Peter Alexander for their “Mother’s Day” catalogue produced by Paper Stone Scissors. This Award cannot be entered, rather each of the 57 judges select the best of the best across all categories and the Winner is selected from the final four – a great achievement for all the Paper Stone and Scissors team.

“We are honoured to be recognised for our work with Peter Alexander! This catalogue was all about communicating the style and personality of the brand and I’m so glad that our team’s dedication and efforts were highlighted this year for doing just that,” said Ms Emily Woollett, Creative Director, Paper Stone Scissors.

The “Best Young Talent” and “Best Young Designer” winners Yen Huang from Myer and Anthony Christie from Kmart were delighted to be selected among peers and to receive the $1,000 cash prizes.

Mr Anthony Christie said, “I am so honoured to have won this award! I could not have done it alone – thank you to my team for all of your support and mentorship over the past year.”

Northwood said, “Tonight is such a great celebration of a rich, diverse and creative industry, from retailers and agencies to printers and distributors, we all come together to celebrate the hard-work that goes into catalogue and letterbox marketing throughout the year. With an audience reach higher than any other media channel at 19.8 million and readership at 77%, Australian and New Zealand consumers love catalogues.

Twenty-five years of Awards is a terrific milestone for the industry and looking back through the history of winners, it is amazing that the majority of brands entering in the first years of the Awards are still participating today.”

Inside Small Business

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