A key growth driver in every small business is effective marketing.
Each time you engage in marketing to attract and retain customers, you increase the value of your company. Strong marketing tactics will empower your business to compete with larger players in the market, and can see a new product outperform a more developed brand.
Small-business owners have never had greater access to cost-effective, measurable marketing tools as they do today. Whether you’re on a shoestring budget or are ready to invest in more costly, traditional tactics, I have pulled together my top tips for successfully marketing your products and services to consumers
Melissa Haywood, Head of Vistaprint Australia