Podcast: mobile-responsive websites and digital marketing in Australia

We discuss the importance of knowing exactly what outcome you want from a digital marketing campaign, particularly in the case of small-business owners who have a more limited budget.

Inside Small Business recently sat down with Tom Wright, Australia and APAC Managing Director of global digital marketing provider Search Optics, to discuss the state of mobile-responsive websites and their relevance to small businesses in Australia.

Search Optics have many years’ experience working with SMEs and franchise operations in the United States, so Tom’s insights into the the fragmented nature of the digital marketplace in Australia, and the untapped opportunities in the field, in the context of what can be achieved in a a more mature market are very revealing.

We discuss the importance of knowing exactly what outcome you want from a digital marketing campaign, particularly in the case of small-business owners who have a more limited budget, and of really identifying your target market. Tom also talks about the need to find a provider who will partner with your business and provide CDCI (continuous delivery, continuous improvement), as opposed to one who will just create a website as a one-off project and then leave you to your own devices.

Listen to the podcast here:

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