Why SMEs should skip emails and calendar invites and use a ticketing platform

SMEA events

With the Melbourne Cup carnival and Christmas events only months away, Australian businesses everywhere are starting to plan their festivities to ensure they’re not leaving it to the last minute. Whether it’s a simple lunch and drinks at the nearby pub or a productive-yet-swanky offsite getaway, the person/people organising the event can find it a hassle.

Missing payments, clunky communication methods and a lack of resources can make the sometimes-months-long planning phase a logistical nightmare. Traditional organisational interfaces like calendar invites, email addresses, and the good ol’ paper-based system just aren’t cutting it.

Here are five reasons why your next company-wide event should be booked with a ticketing platform such as TryBooking.

Easily make the invite more professional

It can sometimes be daunting to gather all the information and then organise it in a way that’s appealing and not boring. A ticketing platform make it easy by offering event templates. Users can take advantage of them to quickly create specific events and then customise from there. It’s a centralised way to create, manage and promote your event, and offers far more zest and personalisation opportunities than a generic company-wide email.

Manage the seating

Depending on the size of your company and gathering, there may be people who want to sit next to each other and then there may be others who probably shouldn’t. You may want the whole marketing team to sit together but Christmas parties are an ideal time to encourage interdepartmental socialising. Ticketing websites should allow you complete control over the seating arrangement of your event, giving you the power to seamlessly move people around to create the most harmonious party possible. Manually drawn charts are too time-consuming and there are better aspects to focus your time and money on.

Forget cash

Chasing missing cash can be one of the biggest pains associated with parties. If you’re planning an event where employees need to put some additional capital in for a bigger, nicer party, it can be tough to effectively communicate with all of them. Here’s where a ticketing platform really shines. Employees can pay any required costs by buying a ticket and the event organiser can channel the revenue into the event. This centralised payment system means all money can be tracked and gathered in the one place, without having to involve the messiness of interacting with payroll. The ease of having a consolidated method for managing payments can improve efficiency and make it easier than ever to plan a memorable party.

Data collection for personalised events

Keeping track of dietary diversities can be a monumental task. So can managing merchandise details like t-shirt sizes and colours so everyone has a customised company shirt commemorating the annual party.

You can make it mandatory for each attendee to enter various information. For example, instead of gathering dietary requirements manually or by sending out emails en masse, ticketing websites should allow you to add a “Dietary Requirements” field in the registration process. This allows each registrant to specify their requirements, with each person’s dietary information processed and stored.

Buyer communication tool

Compared with pen-and-paper and calendar invites/spreadsheets, a ticketing website’s flexibility is a key part of its function and appeal, but it loses none of its ability to easily mass communicate. With the buyer communication tool, event managers can easily contact everyone in the event. This is perfect for important information or last minute updates and allows an increased level of connectivity in the lead up to your event.

Centralised information allows users complete control over even the smallest details and eliminates miscommunications and all of the trouble that comes with chasing money, dietary requirements and dates.

Jeff McAlister, CEO, TryBooking