Transforming to stay relevant in the face of constant disruption is a continuing challenge for businesses across Australia and New Zealand. While there is no single right answer as to how this can be achieved, there are three key focus areas that can help organisations reach their goals regardless.
Empired recently surveyed 289 respondents at its Convergence events across ANZ. The results showed the biggest drivers for digital transformation are customer demand (50 per cent), digital maturity (18 per cent), government regulations (14 per cent), and cost and budget pressures (14 per cent).
In most cases, transformation is, by nature, digital. Companies are leveraging new and emerging technologies to transform everything from how they fulfil orders and communicate with customers to how they manage resources and strategic planning.
The days of IT strategy and business strategy being two mutually exclusive conversations are gone: as an enabler, technology underpins all things. When this convergence occurs between IT and business, true and sustained transformation can become a reality.
There is no bigger disrupter in business today than technology. Accordingly, technology-enabled business transformation has become a leading (if not the leading) organisational imperative. Transformation is a no brainer. It’s good for business. And yet there’s a gap between what we know and what we do.
A 2017 Microsoft study across Asia Pacific showed that while 88 per cent of respondents know that digital transformation is non-negotiable:
There are three outcome-oriented focus areas for digital transformation:
Beneath each of these focus areas sits a collection of joined-up technologies which help enable these outcomes. But the primary focus, first and foremost, needs to be on achieving these outcomes.
John Bessey, Executive General Manager – Sales & Marketing, Empired