Uniforms help build your brand presence so choose your wardrobe wisely.
A company branded uniform is often a great way to build strong brand presence. Making a right first impression is imperative.
A company-branded uniform is a great way to build strong brand presence. Making the right first impression is imperative.In blind-sighted business world, we would be judged solely on our inherent features: dedication, ingenuity, open-mindedness, strategic thinking and decisiveness (to name a few). When it comes to making an impression in reality, however, usually the first and foremost method of evaluation is less about mentality and more to do with physicality.
Even though your communication style, professional demeanour and amiability play an important role in the selection process, you are also being judged, often quite harshly; on how you look. And when a company puts its staff in front of client can they afford to have their reputation tarnished.
We’ve put some tips together to ensure your staff appearances enhance your brand. These branding tips apply whether your company has a uniform or not. It is especially important to follow these tips if creating a uniform for your team.
Enhancing your brand through appearance
The key to success is getting ready
Look polished and professional
Fiona Anchal, www.shirtstudiocorporate.com.au