The words “mumpreneur” and “hustle” has been revealed as the most despised and overused words in business in a recent poll of 830 small-business people.
The most overused cringeworthy word with 28 per cent(most women in business) hate “mumpreneur” seeing it as a derogatory term with one respondent saying, “as if, when you reproduce, your prior qualifications, skills and experience go back on the shelf; you become a ‘mum’, then to do anything entrepreneurial is an unusual variation of your true function of being a mum (and probably quite remarkable in itself because surely you have no brain cells left now). No one mentions ‘dadpreneurs’ do they?”
Coming up a hot second is “hustle” with 22 per cent seeing it as negative word conjuring images of people being forced to work hard or selling out.
Business is full of buzzwords and jargon, but there are some words that really annoy people because they get thrown around like confetti and lose their meaning. Or words like “mumpreneur”, which divide people because of the connotations attached – some people wear the label like a badge of honour, while other women find it incredibility offensive.
It was interesting to see what words really irked people. There were 30 words that seem to keep showing up in marketing and on social media posts that have the opposite effect to what the writer intends. Instead of enticing and drawing the reader closer, these words are repelling and turning people off.”
The top ten overused words are:
Angela Henderson, business consultant and founder, Angela Henderson Consulting