With so much at stake and so little time, where should you be putting your efforts to establish a defence against the e-tail giant Amazon? We’ve put together a short list of some helpful tools and tricks that you can start to bring into your business to build a strong and engaged staff and customer base.
We’d suggest you focus on tools that not only acquire leads and build customer understanding but also empower your best asset – your people. Strong personal relationships formed through understanding and face to face interactions are harder to break than those built simply on a pure transactional basis. This is where smaller businesses and retailers have the competitive advantage.
Here are 10 key things to consider when armouring your business against Amazon and other e-commerce giants:
Murray Jess, Head of Commercial & Strategy, The Zoo Republic