Sports-tech platform takes out Start-Up of the Year award

Sportility, a rapidly growing sports sponsorship tech enterprise, has been named Startup of the Year at the NSW iAwards, Australia’s longest running and most broadly scoped innovation recognition program that promotes excellence in the Australian digital ecosystem from the likes of Google Maps to Atlassian and Wotif.

Sportility co-founder and CEO, Adam Hyman, was delighted the enterprise has been acknowledged with the win.

“We are incredibly proud to be recognised as Start-Up of the Year by such a notable association. Our team has worked hard to create a first-of-its-kind platform that is set to shake up the sports sponsorship industry in Australia and beyond.”

Sportility is levelling the playing field in sports sponsorship by connecting brands to amateur teams, granting them access to affordable, professional gear. Teams simply log on to Sportility, design their custom gear and add participating sponsor logos to reduce their costs by up to 40 per cent.

“Sports sponsorship is a sought-after opportunity for so many businesses but often these are restricted to big brands with big budgets. Through Sportility, not only do grassroots sporting teams have the opportunity to reduce costs, but businesses of all sizes have access to cost-effectively engage with a highly untapped, engaged audience. It’s a win-win,” Hyman said.

Since its launch in 2017, co-founders Adam Hyman and Dan Harsanyi have grown the business to employ a staff of 20 and have already signed on more than 60,000 members to the platform. In March this year, they welcomed NBA Champion and NBL’s Most Valuable Player, Andrew Bogut as both an investor and ambassador for the business.

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