Social-media marketing: a blessing for start-ups in the midst of giants

Social-media marketing can also engage the customers with links to hottest deals and early access to major shopping sale days.

What is a blessing in disguise for start-ups looking to challenge their competitors and the giants at the top-end of town? Social-media marketing. It is also very inexpensive and, as long as you tick all the boxes to meet the basic requirements, it can definitely attract a large and loyal customer base.

In this post, we will look examples of how two types of eCommerce start-ups can create strategy to tackle their major competitors:

  1. Price Comparison Portal

A Price Comparison Portal must create a customer-engaging profile on social media and add a catchy picture as the background that can educate the customers about the site business in an amusing manner.

The site should post a series of infographics and videos related to the common issues faced by the customer, and how the price comparison site can help. The videos need to be sharp, short and funny.

Social-media marketing can also engage the customers with links to hottest deals and early access to major shopping sale days.

It’s important to discuss common problems customers might have come across through a wall post so they have a more personal experience, as opposed to a profile-based touch. Posting actual photos of your office and videos of your business in action also give your customers confidence that your business is real and they can trust you.

  1. Online Jewellery Store

The first thing that customer notices in an online jewellery story are the quality of the product images. A small jewellery store can post their USP in the background picture and promote products most appropriate to the season.

It also pays to post infographics related to the different types of rings they offer, such as diamond engagement rings or eternity rings, and their price in comparison to in-store cost and that offered by other online stores.

These are just two illustrations of how social-media marketing can help small retailers gain a foothold in a market domibnated by large players.

Lisa Parker – www.pricehunt.com –  writer, reader, shopaholic and explorer

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