Sharing goes beyond caring and provides businesses opportunities for growth and increased value.
Last week, we worked with several of Australia’s leading sharing economy leaders to find out their predictions of how this industry is going to evolve in 2017. In part two, we speak to three more leaders about why we should be caring about sharing.
Ben Lipschitz, co-founder of FoodByUs, the sharing economy platform that connects hungry Australians with talented home cooks:
“As the sharing economy grows, people can now monetise almost anything. With all of these choices, suppliers in the sharing economy are looking much closer at working ‘smarter not harder’ for their spare income.”
“As more sharing economy markets emerge, we’ll see buyers shifting their expenditure away from the traditional businesses in that industry (such as hotels, taxis and restaurants) in favour of a more personalised and higher quality offering in the sharing economy. Meanwhile, suppliers in the sharing economy will offer their services across a number of platforms – so they may drive for Uber, rent their place on AirBnB and cook for FoodByUs all at the same time. In many cases, we’ll also see more people acting as both a buyer and supplier on the same network because once you really appreciate the offering you’re more likely to want to jump in on both sides of the market.”
Peter Scutt, founder and executive director of Better Caring, Australia’s first online marketplace for aged care and disability support:
“The sharing economy is all about creating efficiencies, transparency, connecting people directly and handing the power back to consumers. Our model, as a peer-to-peer marketplace, is built on these same principles, and over the past year we’ve seen consumers embracing the opportunity to be in the driver’s seat when it comes to engaging the care and support they need. Likewise, care and support workers are enjoying the fulfilment, flexibility and reward of being self employed.”
“As consumer trust increases in the gig and share economies, I predict that opportunities for workers in our sector will continue to grow, giving more people the opportunity to command higher rates offering services through our platform. Already, we are seeing so much innovation, like support workers who are establishing businesses helping people with disability to create their own micro businesses.”
Jacqui Bull, co-founder, Sidekicker, an online marketplace which allows employers to quickly find and hire temporary staff to meet their demands:
“In 2016, the sharing economy crossed the chasm into the mainstream led by Uber and Airbnb. With this increased awareness came increased attention from governments, particularly around taxes and avoiding exploitation in the sharing economy.”
“Various governments throughout the world in 2016 put regulatory frameworks in place to manage the usage of these platforms. Notably in Australia, the ATO released its tax guidance for income earned in the sharing economy. Within the labour market, our company is leading a trend where sharing economy companies are putting existing regulatory layers in their platforms. For example, our SKPLUS product sees the company become the employer of record for individuals providing services, handling all relevant employment obligations for the hirer and worker.”
“I expect to see a rise in niched down services as new entrants attempt to compete with existing players and an increase in the breadth of service offerings from existing on demand platforms, as we saw with Uber launching UberEats, Airbnb’s launch of City Hosts.”
Inside Small Business