With the end of the year fast-approaching, now is the time to begin preparing your business for a profitable Christmas and successful New Year.
My career began almost 20 years ago, when I moved straight from university into direct marketing. I started out managing databases and direct mail, followed by an expansion into a Marketing Director role that also managed email, website, display marketing, search marketing, and social media.
Today, I apply myself to the exciting world of customised products for Vistaprint, empowering everyday Australians to grow their own businesses successfully, no matter the size.
To give you the upper hand in planning for the festive period, here are five all-important insights into preparing your business for the Christmas rush.
Melissa Haywood, Head of Vistaprint Australia