A survey has revealed that Vodafone small-business customers are the most satisfied in Australia, with the telco winning the Canstar Blue award for Most Satisfied Customers – Small Business Mobile Phone Providers 2017.
In a survey of over 600 small business-owners and decision-makers, Vodafone rated five stars for customer service, billing information, plan flexibility and value for money.
“The small-business owners we speak to are stretched so thin that they spend too much time working in the business and not enough time working on the business,” said Stuart Kelly, Vodafone Australia’s Executive General Manager of Enterprise. “They need partners that give them time to make the transition from worrying about every aspect of daily operations to working on growing and managing their business more effectively.
“From personalised local customer service, to flexible plans and communications solutions that offer much-needed efficiency gains, we aim to ensure every business customer feels like a VIB – a Very Important Business – rather than giving them options such as leasing that might not suit their needs.
“This is also why we’re proud to be the leading partner of the Vodafone Small Business Summit this week, in conjunction with the Council of Small Business Australia. This event shines a spotlight on regulatory, technology and policy matters affecting small businesses across the country.”
Megan Doyle, Group Executive, Canstar Blue said Vodafone customers valued the approach of the telco to its plans, its focus on personalised service and great value more than customers of other providers surveyed.
“Since re-entering the business space in 2015, Vodafone has made a huge difference in the small business market,” Doyle said. “With renewed strength and revitalised products, 2016 saw them rise and meet the market head on in terms of offering and 2017 has now seen Vodafone surpass the market and take out the award for most satisfied small-business customers. This is testament to the time and effort the Vodafone team has taken to understand and tailor its approach to meet the needs of Australian small businesses.”
“The timing of this award is perfect, coming just as we prepare to expand our approach to working alongside small businesses,” said Mr Kelly. “We’ll soon be adding even more to our small business offerings, combining this with a marketing campaign to let Aussie businesses that haven’t yet tried Vodafone know that there’s now real choice available. We’re taking our consumer mentality, which has seen us maintain a complaints ratio of below half the industry average*, and applying it to small business.
“Small is just a state of mind. The businesses we work with are thinking big and we’re going to give them the tools and support to achieve big.”
*Telecommunications Complaints in Context Report (April – June 2017) jointly published by the Australian Telecommunications Industry Ombudsman and Communications Alliance Ltd