The start of a New Year can be an exciting time for small businesses, and a time to refocus on efforts to grow your business in the year ahead. After the first three tips we shared last week, here are a few more tips to guide you in achieving a strategy for growing your business in 2017.
Tip #4: Connect with customers, in any part of the world
The number one reason businesses succeed or fail is their ability to attract customers. With Facebook’s powerful targeting, businesses can reach the customers that matter to them. In the New Year your business can use Custom Audiences to re-engage customers who purchased from you previously or use Lookalike Audiences to find new customers that look similar to your existing ones. And if you want to find new customers around the world, you can. Businesses can use Facebook’s cross borders tools like International Lookalike Audience to connect with customers that look like their best customers – but in other countries. Australian business Pearly Whites used Facebook tools to target specific users and drive engagement to grow the business by 10,000 percent.
Tip #5: Measure, measure, measure
Facebook wants to be the best minute and dollar you spend on marketing. But success starts with knowing your goal. Whether it’s getting more customers to your store, more downloads on your app, increased sales on your ecommerce site or higher quality leads, Facebook has the tools to help you achieve and measure real business results. One of these tools is the Facebook Pixel, a piece of code for your website that allows you to report conversions, build audiences and get rich insights on how customers use a website. The pixel can help a business understand how customers view Facebook Ads across multiple devices, including mobile phones, tablets and desktop computers. Give your business the gift of measurement this holiday season.
Bonus Tip: Capitalise on the post-holiday momentum
After the holidays is an excellent time to build relationships with new customers. Relationships take time and consistency. Make it your New Year’s resolution to find ways to make your customers feel special and informed throughout the year.
Kate Box, Head of Retail, Facebook Australia & New Zealand
