Magazine makes shopping small a big deal

A local business chamber that launched a successful magazine promoting nearly 100 small businesses to over 40,000 residents has taken top honours at the 2016 Sydney City Regional Business Awards.

The South Sydney Business Chamber (SSBC) clinched the Local Chamber of Commerce category award for the fourth consecutive year as part of the NSW Business Chamber Business Awards, sponsored by the City of Sydney.

The category award recognised the contribution of the local chamber to the business communities of Green Square and Redfern-Waterloo – one of the fastest growing urban regions in Australia.

In response to this growth, the chamber launched the SouthXSouth magazine in spring 2015, promoting its emerging local business parks, retail stores and small businesses.

“At the core of this award win and all our activities is the service we deliver to our members and the business community – providing them with consultation, collaboration and cooperation in which they can benefit and flourish from,” said chamber president Ms Mary Lynn Pidcock.

A recent profile article in SouthXSouth about a local massage therapist using traditional Aboriginal methods created a boost in the number of social media followers for the business.

Readers have also thanked the magazine for highlighting the breadth of offerings across the area, and for inspiring professional growth with articles exploring local business challenges and ideas.

Magazine editor and chamber treasurer and executive manager Ms Karen Levin said SouthXSouth is all about telling the stories behind businesses and helping residents understand who their locals are.

“We felt the need for a magazine to uncover the hidden qualities of our businesses that were not currently being highlighted,” Levin said. “Furthermore, because we do not have a shopping centre in South Sydney, most of our residents were driving out of town to do their shopping – making it difficult for them to discover the amazing businesses just by walking around their neighbourhood.”

“These stories improve South Sydney’s business economy by encouraging business growth and helping southsiders find local clothing shops, food stores, pet clinics, and other businesses to serve their lifestyle needs, without having to leave the neighbourhood,” added Levin.

Lord Mayor Clover Moore said the South Sydney Business Chamber was among a talented pool of small businesses operating in the Sydney region that took home top honours at the recent business awards.

“These awards represent the diverse mix of businesses in our local government area, which at the last floor space and employment survey saw 40 per cent of all jobs growth in metropolitan Sydney,” the Lord Mayor said. “The City recognises and supports the incredible achievements of our many small-to-medium sized businesses, and our business awards have always celebrated their success stories. As a sponsor of the NSW Business Chamber Business Awards, the City is giving local businesses and the people behind them a fantastic opportunity to showcase their innovative ideas to the rest of the state and learn from other business leaders.”

“We look forward to celebrating their talents and capabilities on the state-wide stage this November,” the Lord Mayor added.

Nine businesses collected awards in the Sydney City regional awards program, judged and staged by the NSW Business Chamber and sponsored by the City.

Inside Small Business

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