IP Australia has launched a range of support materials for entrepreneurs, start-ups and digitally-focused SMEs. The online content, IP for Digital Business, provides detailed information on topics that include digital copyright, software patents, online infringement, intellectual property security and expanding digital businesses overseas.
The launch coincides with the organisation’s third consecutive year partnering with start-up and growth conference StartCon.
Michael Schwager, IP Australia’s Director General, said, “Intellectual property is an incredibly important aspect of Australia’s economy. There are entrepreneurs all over Australia and the world that are interested in protecting the intangible assets of their businesses. With more businesses entering the digital economy the content we have released will help our customers determine their appropriate IP strategy for these intangible assets.”
“We’re proud to partner with one of Australia’s largest start-up events. A lot of early-stage business value is created through intangible assets so we believe it’s important we are at this conference to help provide IP assistance,” Schwager added.
The aim of the initiative is to guide technology and digitally-focused early stage businesses with information that will enable them to develop their own IP management strategies suitable to their needs.
“We have chosen the most important topics for early stage businesses. We understand that IP is a complex topic and that many of our audience interested in digital IP are time poor due to their busy schedules. We launched IP for Digital Business to help the start-up and SME community engage with IP on their terms”, Schwager said.
This content is designed to better inform our customers on specific intellectual property topics they need to consider as they activate their business. The Australian Government through the Department of Industry, Innovation and Science (DIIS) has also recently completed public consultation to develop a national Digital Economy Strategy, citing modelling that digital innovation could boost the Australian economy by $140 billion to $250 billion over the next eight years.