Sales are the bread and butter of any retail business. You can have a user friendly online store front, an intuitive check out system and unique products, but without sales there is no opportunity to grow and expand. Sales also determine the longevity of your business – so it’s easy to see why so many retailers put so much emphasis on them. While sales will always be a vital part of operations, they shouldn’t always be your number one focus.
Too often, retailers make sales and bottom of the funnel initiatives their number one priority. But there is a lot to be gained by building brand loyalty with your customers. Below are some things to consider.
Play the long game. Put sales out of your mind and concentrate on building lasting relationships with your customers. You will retain them for longer, turn them into loyal advocates and discover your profit margin and revenue will lift.
Ryan Murtagh, CEO, Neto E-Commerce Solutions