LinkedIn is the most powerful business platform. But many people are in “LinkedIn jail” and don’t know it.
The algorithms and back end processes impact content and profile visibility. This results directly from how you may have mismanaged, tried to game the system, spammed, ignored policies and shared poor content.
If you are in LinkedIn jail – or teetering at its perimeter – your content will be ranked at the bottom of the barrel (or off the radar), your visibility is compromised, as is your connection ability. And that means your business is not getting great results at all.
Nos 2 & 3 are critical. There is a 4 step classification process which rates content and posts into Spam – Low – High/Clear.
Your historical data matters. Depending on the classification, content is distributed to a sample size of people in your network (circa 15-20 per cent). Once placed in front of these people, different actions have different weightings as to whether the post should be:
The no of connections you have is also weighted against the metrics of your content. Essentially if your posts/articles have little to nil engagement – all future content goes to algorithm jail.
The quality of connections REALLY matter. High numbers of connections doesn’t always equate to higher metrics. Often it’s the reverse which impacts YOUR visibility.
Key do’s and don’ts
Sue Parker, Founder and Chief Human, DARE Group Australia