At the beginning of the year, we’re full of energy, the blood is pumping, the desk is clear and the paper is clean. We’re laser focused on making the most of every opportunity so we can reach our goals and take our business to the next level. Right?
Fast forward to now. Tell me it’s not just me.
The clarity fades into an overtired blur and we find ourselves stuck in the day-to-day with all our awesome strategy now sitting about 20 pages deep in the pile marked “to-do”. It’s something that happens to me nearly every week, but there’s one area of my business that is well planned and still on point and that’s my yearly event planner.
Why? It’s vitally important for delivering the right content at the right time to my audience.
For us, annual events in Australia are opportunities. We sit down and plan our content delivery and when it’s most relevant. This is going to vary for each business depending on who your audience is, however, if you haven’t looked at our Australian events for content opportunity, maybe now’s the time to give it some thought.
The events we consider include:
Small business can really benefit from planning out annual events that work for their business online. It’s about knowing your customers or audience and delivering what appeals to them at valuable times throughout the year.
This continues to build brand awareness and provide touch points for your business. It will give you the opportunity to connect with them on different topics and not just selling to them. Plus when your audience connects with your business on a regular basis, it builds trust and expert status which is the golden path to conversion.
Rebecca Searles, Founder, Family Garden Life