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99% of Australians opened their mail.* Can you achieve a result like that? At Pitney Bowes, we think you can.
Many small businesses in Australia continue to see mail and parcels simply a cost to expense, inventory which sits in the cupboard or something that can easily be replaced by electronic forms of communication. However, mail and parcels can play a more important role for the owners and managers of small business in Australia. Here are a few ways you can extract more business value from postage.
Cashflow is key. Being able to process invoices and statements with speed, and mail with precision, improves your businesses ability to accelerate payments and collections.
It has been proven that the majority of Australian’s open and keep their mail. With growing inbox fatigue, many small businesses are maintaining, or reverting back to mail, as the choice for transactional communications with customers.
Even if you send out low volumes, a small investment into mail inserters and digital postage meters means that the fulfilment of invoices and reminders can be done much quicker. This in-turn speeds up collections. Also, by plugging in an address verification software into the mail fulfilment processes, you can also ensure that your transactional communications arrive in your customer’s mailbox. This way you can avoid the inconvenience of invoices and reminders not being received by your customers.
Maintaining a steady stream of new sales is vital to growing a small business. Recent Australia Post research showed that 60% of people who receive mail read it thoroughly and 54% stored it for later reference*. These statistics showcase the value it can have in the promotion of your business.
When someone opens your envelope, your organisation, product or services are front of mind. However, many organisations are not taking advantage of the opportunity to add impactful messages to deliver key messages and call-to-actions. In fact, research has shown that people respond better to colour messages and this is why we’ve designed our range of Connect+TM digital postage meters to print promotional messages directly onto envelopes in colour.
For many small businesses, they now operate in a borderless world of commerce where the website is their store front. If your small business is into e-commerce, and you deliver products to your customers via parcels, there is opportunity to consolidate the fulfilment of mail and parcels together.
Digital postage meters can now process post and parcels on a single machine. This allows you to achieving savings on parcels and express post shipping satchels in the same way that you get with mail. Also, advancements such as Weigh-on-the-WayTM technology calculate the precise postage costs as your items are processed. This is particularly useful when there is no consistency in the size and weight of the parcels that you send.
For nearly 40 years, clients in Australia have turned to Pitney Bowes for solutions that provide simplicity and remove complexities across the physical and digital worlds of commerce and communication. Visit pitneybowes.com/au/theplusfactor and download our free eBook on 10-ways that you can improve your business, mail and parcel performance.
* Better connections: Mail continues to deliver | Australia Post | 2015
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