Australian businesses registered in the Amazon marketplace can now benefit from Amazon’s world-leading logistics capabilities to quickly and efficiently reach their customers with the launching of Fulfillment by Amazon (FBA).
Through FBA, Businesses simply send the products they wish to ship to Amazon’s fulfilment centre and when a customer places an order, Amazon will pick, pack, and ship the product on behalf of the business. This saves valuable time and money for businesses as they will no longer need to individually purchase shipping materials, individually pack orders, and make multiple trips to the post office. Businesses participating in FBA also benefit from Amazon’s customer service. Amazon will handle all customer returns, saving businesses time and providing a great customer experience.
“Size doesn’t matter in the digital economy and Amazon Marketplace helps to level the playing field when it comes to starting or growing a business,” said Amit Mahto, Head of FBA in Australia. “We are focused on helping Australian businesses of all sizes succeed by inventing on their behalf and making our technology available to them and FBA is a fantastic example of this. Customers shopping on amazon.com.au will be able to access an ever growing and more unique range of products accompanied by the convenience of fast delivery and Amazon’s world-class customer service.”
Customers can also enjoy free delivery on eligible orders above $49, and other shipping options including a one-day expedited delivery service available in select areas across Australia. With Prime set to launch in mid-2018 all FBA orders will also be eligible for the Prime shipping benefits.
“With the help of FBA, we’ve been able to enter countries including the US and the UK, which we could have never done on our own.” said Kevin Lippy, founder of the Sydney-based baby brand Hip Cub. “Fulfilment by Amazon really changed the game for us, and we’re thrilled it is now launching in Australia. FBA has allowed us to concentrate on the things we’re good at such as digital marketing and product development, leaving the logistics such as packing and delivery to Amazon.”
FBA enables sellers to save time and money, and grow with the following benefits:
- Seamless experience for their customers—FBA handles picking, packing, shipping, customer service, and returns.
- Potential for growth—There is no minimum number of units a business must send to a fulfilment centre to participate in FBA. Amazon handles the logistics and fulfilment to save sellers time, so they can focus on their business.
- Pay as you go—Sellers are charged for the storage space and the orders Amazon fulfils. The cost of shipping is included in fees.
FBA is already being used by businesses around the world, giving them access to Amazon’s world-class fulfilment and customer service expertise. In 2017, more than 140,000SMEs surpassed $100,000 in sales on Amazon.
