Aussie buyers and suppliers in the mix at event that has run for over
half a century.
Designers, buyers, suppliers and the who’s who of fashion are set to descend upon Asia’s leading fashion fair, as they have been doing for over half a century.
Backed by several decades of development, HKTDC Hong Kong Fashion Week has evolved from a local fashion event into Asia’s preeminent fashion sourcing fair.
Nearly 13,000 buyers from 78 countries and regions attended the fair in January 2019, while the upcoming 51st edition, to be held 20-23 April 2020, will start a new page and take place concurrently with the HKTDC Hong Kong Houseware Fair and the HKTDC Hong Kong International Home Textiles Fair.
The three fairs will encompass a wider spectrum of lifestyle products,
ranging from clothing, fashion accessories, household products through to
textiles – in order to bring about more efficient sourcing for buyers and more
visitors for exhibitors.
SMBs from across the globe have been drawn to the annual event, which
enables enterprises to tap into Asian and international markets.
Australian SMBs are one of the many countries represented at Hong Kong
Eric Hao, sourcing manager for eBay Australia & New Zealand,
attended the fair for the first time in 2019, looking to secure new products
and suppliers who are interested in developing in the Oceanic markets.
“The fair also gives me a good opportunity to learn more about the
latest trends. In our markets, consumers like fitness wear and activewear
because they like outdoor activities,” he says.
Meanwhile, Easey Garment Factory’s director of sales and marketing, Paul
Chau, says the company has been participating in Hong Kong Fashion Week for
over 40 years now. Easey has successfully diversified into different markets
including mainland China, the Middle East and Southeast Asia via the fair
“The fair provides an important platform to look for new buyers and
promote new designs,” he says.
“Each year, we spend a lot of money on decorating our booth in order to
attract more new buyers and let them know that we produce high-end
And Koichiro Mito, CEO of Japanese firm At Imagine says Hong Kong
Fashion Week is the largest fashion sourcing fair in Asia.
“We can look for new distributors and buyers and develop the Asian
market through the fair and see a lot of potential for our shoes in the Asian
market and promote a new collection at the fair,” he says.
Mito says the company has met with new buyers from Indonesia, Japan and
mainland China “who have made serious enquiries about our shoes.”
Australian and Hong Kong’s recent free trade and investment agreements
have seen economic ties strengthened between the two.
Hong Kong’s position as a gateway to China and the broader regional
area, has enticed many Aussie fashion firms to head to the Far East, including
Australian entrepreneur, Luke Grana.
“Hong Kong’s position as an international financial centre also provides
us with lots of opportunities to meet investors,” he told HKTDC in 2019.
The company has also been able to tap into Hong Kong’s ready supply of
skilled clothing industry professionals in order to source materials
Find out more about HKTDC Hong Kong Fashion Week and the opportunities that Aussie SMBs are taking advantage of.