If you’re seeking customers at the point of purchase, put your content marketing focus on your product pages,with a helpful guide to the product, perhaps with a unique and original video or infographic – this is likely to earn you more valuable traffic than a simple product description.
It’s commonly said that “creating content” helps to bring people to your site through online searching, but such a vague statement is likely to overwhelm many and rarely leads to success, let alone action.
Traditional SEO methods of picking keywords and placing them on the page has been replaced with search engines providing the “best” and most helpful responses to the query.
Building an online presence takes time and resources. If you do things right along the way, you’ll build credibility and trust, leading to stronger rankings in search results.
Here are a few tips to get you started on the road to creating a content campaign that will connect your message with your tribe:
David Rome, Head of Strategy, www.bikeexchange.com.au