Logo creation is an inevitable task for every business and its marketing efforts. As much as everyone is hoping to create the famed Nike swoosh, unfortunately, not all businesses can reach that legendary status. But you can educate yourself on features that have the power to shape an internationally recognisable trademark.
A logo is vital in distinguishing your business from competition and is seen as an invitation for a customer to get to know your brand better. It must be an effective pictorial representation that encapsulates the ethos and nature of the business in one.
Here are my top five tips on creating a powerful logo:
Melissa Haywood, Head of Vistaprint Australia