The Australian Made Campaign has signed a memorandum of understanding (MoU) with the Guangdong Cross-Border eCommerce Industry Association (GCEIA), to promote products made and grown by local producers to Chinese eCommerce businesses catering for the increasing demand for Australian goods.
The GCEIA is a hub for more than 2000 members of the Chinese eCommerce sector, including eCommerce platforms, retailers, marketing and logistics companies.
The MoU was signed in the presence of Austrade’s Deputy Consul-General and Senior Trade Commissioner (Guangzhou), Paul Sanda, at the the China International SME Fair, held in Guangzhou, China this month.
The formal MoU signing followed an address by Australian Made Campaign Chief Executive, Ian Harrison, at a special “Australian Made” event within the fair, on the important role the Australian Made, Australian Grown certification trade mark plays in sourcing authentic Australian-made goods from local producers.
As part of the MoU, the GCEIA will educate Chinese eCommerce players about the symbol, and promote the online product directory at www.australianmade.com.au. Only products that have been certified as having been made or grown in Australia can feature on this platform, which showcases the largest consolidated range of certified Australian-made and grown goods the country has to offer.
Harrison said the MoU would offer local businesses a valuable channel to market.
“Cross-border eCommerce is a lucrative opportunity for Australian businesses unable or unwilling to access the Chinese market via traditional trade channels, due to size, time or cost constraints,” Harrison said.
“Local knowledge is everything, and the GCEIA can connect Australian businesses with the resources and contacts they need to start out or expand their sales in China.”