Aussies turn to the internet for a little bit on the side hustle

Aussies in search of greater life fulfilment and financial reward are predicted to take-up a “side hustle” in the New Year by turning to the internet to sell their home-grown small business ideas, according to new research commissioned by nbn.

The nbn Side Hustle Report* reveals that the global trend is taking the nation by storm as Aussies look outside their day job to offer a product or service online in order to either earn extra income or pursue a particular passion. The report shows the majority of Australians (80 per cent) are looking for fulfilment outside of work with one in four (25 per cent) Aussies admitting to already having one.

To help Aussies find fulfilment in the New Year, nbn has teamed up with The School of Life to create a Side Hustle Guide, which provides the online tools they need to take their passions to the next to the level.

Christian Stenta, How To Find A Job You Love faculty leader at The School of Life said:

“Fortunately we’re not limited to our day job to feel challenged and fulfilled in life; with access to fast broadband providing a platform for us to seek inspiration, pursue dreams and even make some extra cash on the side.”

“The research shows Australians are obsessed with having a better lifestyle and looking for ways to find fulfilment outside of work. With January being one of the most popular times for people to reassess their career and life direction, we’ve worked with nbn on a guide to help Australians uncover their ambitions, skills and passions, as well as practical tips on how Aussies can embrace the internet to get their side hustle off-the-ground.”

“For those looking to make a side hustle their New Year’s resolution, access to the nbn network could be the answer, with the majority of Australians surveyed saying that faster broadband opens up a world of opportunities to find inspiration as well as new opens up markets to sell their product or service.”

Key findings from the nbn Side Hustle Report includes:

  • Money matters: Over one in three Australians (37 per cent) have made money using the internet, and almost half (41 per cent) of people connected to the nbn network are already selling products or services online, according to the Telsyte Australian Digital Consumer Study 2017**
  • E-inspiration: Online tutorials (39 per cent), how-to-articles (37 per cent), online video tutorials (31 per cent) and social media content (30 per cent) are the most popular form of inspiration for Aussies in search of a side hustle.
  • Popular side hustles: The most popular categories for side hustles include reviewing services or products (22 per cent), photography (21 per cent) and food/drink related (20 per cent). While females skew towards fashion (17 per cent vs. five per cent of males) or beauty (15 per cent vs. three per cent of males) males take the lead in tech-related hustles (24 per cent vs. seven per cent females).
  • Hustle hesitation: Aussies admit financial responsibilities (44 per cent) followed by uncertainty on what to do (36 per cent) are the two biggest factors that prevent them from starting a side hustle. Gen Y (51 per cent) and Gen X (47 per cent) feel more pressure due to financial reasons compared to their fellow Boomers (31 per cent).

* The nbn Side Hustle report is based on a survey of 1208 Australians aged 18 years and over during November and December 2016.

** The Telsyte Australian Digital Consumer Study 2017 is based on a survey of 1060 Australians aged 16 and over conducted during November 2016.

Inside Small Business

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