App launch aims to make busy parents’ lives a breeze

Resolved to find a solution to the struggles parents face when juggling employment or daily commitments, CEO and working parent Simon Bishop understood the frustration that many parents feel when it came to the everyday transport and care requirements for dependents. On failing to find an adequate solution, Bishop designed The Hug App.

“With so much going on in parents’ lives, no matter what their status, most parents have relied on friends and family to pick up their children at some point,” said Bishop.

To make the process of development as seamless as possible, Bishop partnered with Australian app developer, DreamWalk, to deliver The Hug App as an efficient, safe and secure platform for the modern parent.

“The Hug App uses GPS location-sharing services, which gives parents the peace of mind of knowing where their child is at all times, while in the care of family and friends.

“I see a significant market opportunity for The Hug App both here in Australia and around the world,” Bishop said.

The app aims to solve the age-old problem for parents looking to source appropriate assistance with regard to transport and care for their dependents when tied up with other commitments.

Despite countless ride-sharing and babysitting platforms and services already being available to parents, Bishop believes The Hug App better serves those parents for two important reasons.

“Firstly,” he says, “it leverages a parent’s own private and trusted network, rather than outsourcing to unknown third parties, and secondly it is transactional by nature, as opposed to simply connecting two parties together via yet another messaging app.”

He says that this increases efficiency and ultimately saves time and reduces stress.

For Bishop, an experienced entrepreneur, working with a capable, Australian-based developer was vital to The Hug App’s success.

Founder and Creative Director of DreamWalk, Joseph Russell, said, “When Simon approached us with his vision for the Hug App, we got it and saw a lot of value we could add around product strategy and design.

“We like to work with ambitious entrepreneurs and on projects we believe in. Simon’s idea was innovative, he had a patent pending and he wanted to change people’s lives for the better. This ticked all the boxes for us.”

The Hug App is available to all app users for download through the App Store and Google Play.

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