Winter Olympics team unveils SME-designed formal uniforms

The Australian Olympic Committee (AOC) have unveiled the official formal uniforms to be worn by the Australian Olympic Team at the PyeongChang 2018 Winter Games.

The suppliers of the uniforms are Sydney-based SME Total Image Group, a business formed because Founder and CEO, Pamela Jabbour, believed that Australian workwear and had become boring and uninspiring.

“It’s an honour to be chosen to dress the Australian Olympic Team at the 2018 Winter Olympics in PyeongChang,” said Jabbour at the unifiorm’s official launch last week.

“The objective with the design was to focus on winter tones and do something totally different whilst still strongly representing Australia. We are incredibly proud of the final result and can’t wait to see the athletes wearing our designs.”

Australian Olympic Committee CEO, Matt Carroll, said, “These uniforms have a true Australian look about them. We are particularly excited to welcome the Total Image Group on board as an official supplier and thank them for their support of the 2018 Olympic Team.”

With only just over 100 days days until the 2018 Games, Chef de Mission Ian Chesterman said the Team is progressing well and the unveiling of the formal uniforms is another milestone on the path to PyeongChang.

“I think the athletes are really going to love the look of these uniforms,” Chesterman said.

“They’re youthful and exciting, while still maintaining a strong Australian feel that each and every team member can wear with immense pride.”

The uniforms, which include blazers with the names of every Australian Winter Olympian on the inside lining, feature a modern colour palette with Navy and darker tones complimenting traditional green and gold to represent an overall winter feel.

“Having the names of past Winter Olympians adds a special touch on this uniform and one that will mean a lot to the athletes. It continues a tradition that was started at the London 2012 Games,” Chesterman added.

“Receiving your Australian Olympic formal uniform should be an exciting experience for all of our team members and I think TIG has created pieces that will facilitate that.”

The suits which will be worn at all team functions are made from 100 per cent Australian Merino wool fabric and are complimented by brass buttons embossed with the Olympic crest, creating a classic yet contemporary Australian feel.

TIG wanted to create a uniform that reflected a modern and fresh look that radiated team confidence with timeless tailored pieces made from the best Australian materials.

Chesterman who will lead his sixth Team as Chef de Mission at a Winter Olympics Games also highlighted the importance of the athletes’ input during the design phase.

“I think it is crucial to have the athletes involved in the process of creating these formal uniforms. Their tick of approval really means everything. They are the ones that have spent years training to earn that blazer.”

Dual Olympian and 2017 Moguls World Champion, Britt Cox was one of five athletes that saw a sneak peak of the uniform at an outfitting session earlier this year.

“I was lucky enough to see the uniform in April and I knew right away I loved it,” Cox said.

“The Olympics are the pinnacle of our sporting careers, so being able to give our feedback on the formal uniform is really special.”

Cox hopes to represent Australia at her third Olympics and receiving an Olympic blazer is always a special experience.

“Even though this is my third Olympic uniform, it still feels as exciting as it did before the 2010 Vancouver Games,” the 23-year-old said.

“These uniforms are a symbol of years of hard work and dedication in our respective sports. Every time I put it on, I feel a great sense of pride for of accomplishments and for my country.”