Three tips to help drive organic traffic to your website

organic content, creators

You already have done the main work: you started your business and created its website. And that’s a good start. But it’s not yet the end. Now what’s left to do is to drive organic traffic to your business website to increase sales. These three tips can help you to do exactly that.

What is organic traffic?

The term “traffic” determines people who are visiting your business website. The traffic can be paid and organic. Paid traffic comes to your website from bought ads or sponsored social media content. As for organic traffic, you don’t pay for it. People tend to trust your website more when they find it on their own, not from the paid advertisements.

Tip 1: Great content brings even greater audience

It doesn’t matter what your business sells. What’s more important is the necessity to have high-quality content about your offers on your website.

To make your content enriching for the people, check Google trends. It can show you what people are already looking for. Then you can think of the ways your business can help to answer those searches or problems. You can check how specific searches appear in a longer period. You can even predict patterns or seasonal opportunities.

Tip 2: Have you heard of SEO? You better put it in use

When you are working on your content, you can make an extra step with search engine optimization. Website optimization for SEO helps your site rank higher in search results. And this can drive more organic traffic to your business website.

You can do the optimization process in a few different ways:

  • On-site SEO is all about the work within your website.
  • Off-site SEO is what happens outside your website.

Technical SEO is another essential step for your business website. But there’s a separate paragraph for it down below.

Tip 3: Make yourself visible online for both people and search engines

Both on- and off-site SEO are helpful tools to drive organic traffic to your website. But if you forget to take care of technical SEO, there will be trouble. For example, you might have the best content in the world. But if it fails to load fast enough, you can lose readers and. Therefore, buyers and good search result positions afterwards.

Approximately 25 per cent of people abandon a website if it loads longer than four seconds. To avoid that, you should do your best and increase your website speed. For this matter, Balys Krikščiūnas, CEO of Hostinger, suggests reducing the image size, getting the website cached, using a content delivery network, and choosing the most suitable hosting plan.

You should take care of the search engine crawlers as well. They do the important work of checking your website, so it could be identified and showed in the search results. To make this process easier and faster, you can work on your internal linking structure. You can help the crawler to identify what is the essential content on your website easier using schema.org, sitemap.xml, and robots.txt.

One more tip

It’s important to remember that things change. To be up-to-date, it’s a good idea to get first-hand knowledge about the updates from the official sources, like Google Twitter account. Or if you want to learn both about updates and impacts they are going to make, you can check blogs of trustworthy sources, such as GSQi or Ahrefs.

You created your business for people. So now it’s important to guide those people into your business website. There are many different ways to do that. But if you follow these proven tips, you can increase the traffic and boost your sales altogether.

Ram Kezel, PR Coordinator, Hostinger