The most important factors when implementing a corporate uniform

Corporate uniforms
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Introducing a corporate uniform could be a way to provide a stress-free option for staff enabling them all to look their best, while helping them save money on their work wardrobe.

Deciding your company needs a uniform is the first step – creating and implementing it is a large task and most challenging. Where you start? It can be so overwhelming. There are so many factors to take into considering and the process can take some time. Where most people fall short is in understanding the most important part. They go straight past it and most of the time go straight into buying the first corporate uniform they see, making mistakes rather than taking time to understand what it is the company needs.

Are you introducing a corporate uniform for the first time? Or do you have a uniform in place and it needs a re-brand. There are so many factors and things to consider – the most important rule though is to ask four basic questions.

These four questions below will make sure that you have your objectives set and know exactly what you are trying to achieve with your new uniform. Usually targeted to HR and Marketing, ask them before deciding on a uniform for your business. As a team, go through these questions and ask yourself:

  1. What is the intention of the uniform?

This is important as the intention and objectives will determine the uniform style. If it is to enhance the brand, then what are your brand objectives and what does the uniform need to do to achieve? Or introducing a uniform could be a way to provide a stress-free option for staff enabling them all to look their best, while helping them save money on their work wardrobe. Different objectives will achieve different outcomes.

  1. What is the budget per person and how will this be paid for?

This is a big one. The sky is the limit in terms of what you spend and if the budget isn’t confirmed from the get do, with the options clearly defined, the brief will be too vast and cause confusion. Set your expectations so that you find something that suits your budget. No point finding the dream product only to realise it’s out of budget.

  1. When and where will it be worn?

Make sure you know when the uniform will be worn and where. Is it every day, part time, five days a week, for conferences and special events? Where it will be worn will determine the style of uniform and the best fabric to use.

  1. Is it compulsory for everyone?

Make sure you’re clear on whether the uniform is for all staff and if it’s compulsory. Some companies like to create different but complementing looks for each division such as the reception team, front line staff and executives. And some simply think it’s important for client facing staff only. Another option is to have it there on offer but not make it compulsory.

Fiona Anchal, www.shirtstudiocorporate.com.au