Super fund for small business focuses on Australia’s future


Multi-industry superannuation fund Nationwide Super is positioning itself to cater for the changing needs of Australian workers and the SMEs employing them.

Formerly NSF Super, the Hunter-headquartered Fund has refreshed its name to Nationwide Super to better reflect its work with business owners and their employees across Australia. Established in 1987, the member-owned Nationwide Super has a strong history in the business sector, supporting SMEs and their employees with high-quality, personalised superannuation products and services.

CEO Ian Morante said repositioning the brand would ensure the Fund could support the changing needs of its members.

“For almost three decades Nationwide Super has worked with small business and understands the ongoing contribution and value this sector, and those who work within it, make to the economy,” Morante said. “Small businesses are the backbone of the Australian economy and employ more than 44 per cent of Australia’s workforce. The driving force of entrepreneurs behind small business is the future of Australia.

“As a result of SuperStream, there have been significant changes to the superannuation industry in Australia and this rebrand is part of our overall strategy to ensure we continue to champion business and deliver benefits to our members,” Morante added. Nationwide Super must continue to be competitive in the market and deliver quality, demand-driven products and services that match the innovation we see in SMEs, entrepreneurs and employees that we support across the country. Small business is super business.”

The new name and associated corporate image of Nationwide Super was officially launched and includes a new logo and corporate style, new website and a suite of videos and advertisements depicting the stories of customers who are in small business.

Inside Small Business