Five reasons to add a little humour to your social media posts

laugh, humour

Do you want your social media posts to be more memorable, shareable, and effective? Of course, you do! Thankfully, there’s an easy way to do it – just add a touch of humour. Laughter is a powerful lead generator because who doesn’t love to laugh? The beauty of the human species is that when we find something that makes us feel good, we want to share those happy feelings with others. So, a witty one-liner or spot-on meme can quickly evolve into a viral piece of content that raises your brand’s presence.

With that in mind, let’s dive a little deeper and explore five reasons to add a bit of humour to your social media posts.

1. Humour is highly shareable

Shareability is the currency of the social media world. The more likes, retweets, and comments a post gets, the more “profitable” it is. One of the best ways to increase a post’s shareability is to add a dash of humour – a laugh that wants to be shared.

For example, the toilet paper brand Charmin has found huge success with its witty Twitter page. By turning “toilet humour” into shareable tweets, they’ve managed to engage an audience of thousands.

2. Humourous memes say a lot

Memes are some of the most popular kinds of content on social media – funny memes even more so. That’s because all it takes is a picture and a few short lines to get a message across and make people laugh. What’s not to love (and share) about that?

The corn chips brand Bugle has been making quite a stir on Instagram with their finely-tuned meme game. This penguin-inspired meme was perfectly tailored for Bugle’s target audience and led to plenty of likes and comments.

3. Humour is memorable

Not only is humour something people love to share, but it’s also something they can’t help but remember. When people laugh at a tweet or a meme, they associate that positive feeling with your brand and the message sticks. In the highly competitive world of social media, that memorable association is incredibly powerful. When it comes time to decide on anything from toilet paper to corn chips, brands that communicate with humour are often the first to come to mind.

4. Humour is relatable

Nowadays, customers want more than quality products and services from brands. They want a brand that’s relatable and human. Posting a list of facts and figures is not the way to do that. Instead, try humour.

In particular, humour that relates to common experiences and everyday observations. For example, The Beard Club poked fun at everyone letting their beards grow out during the pandemic. It sparked a few laughs, made them relatable, and garnered thousands of likes.

5. Humour is a powerful sales angle

There’s something about the sales pitch that many people find unpleasant. Rather than trying to fight against that, consider using humour to get around it. A self-deprecating joke or funny story can be the spoonful of sugar that helps the key information slide down while you deftly side-step the aversion many people feel to hearing sales pitches.

Brand-building is no laughing matter

If you want to create content that’s shareable, relatable, and memorable, then consider adding a touch of humour to your posts. Simple though they may seem, smiles and laughter are two of the most powerful secret ingredients for brand growth.