The science of marketing: when to tweet, what to post, how to blog, and other proven strategies – Dan Zarrella, John Wiley & Sons
If you’ve been wondering how to up your digital marketing results, here’s a scientific approach including stats, maths, social psychology and memetics to point you towards more compelling content and better timing and targeting.
Here’s a scientific approach to point you towards more compelling content and better timing and targeting.
Chapters begin with content (ebooks and webinars) and move through channels (SEO, Twitter, Facebook, Pinterest, blogging) into email marketing and lead generation, then analytics (how to find out what your audience wants). Why send email newsletters early in the morning? Why blog on weekends? When is best for Facebook sharing? How can you format and target ebooks for greater uptake?
Dan Zarrella is a social-media scientist who provides real-life data through charts, graphs and diagrams to illustrate why we must understand our audience and how they use each channel.
Jackey Coyle, Inside Small Business