You want a new uniform look for your team and you want to create a brand your team will wear with pride. Don’t know where to start? It can be so overwhelming creating that perfect team uniform. This four-step process will help you identify how to put together a corporate uniform will concept that will work for your team.
Step 1: Understand your brand
Understand what your brand stands for so that you can create a uniform to complement your brand. Is your brand strong? Is it all about people and servicing? What emotions does your brand convey? The answers to these questions will help you create a team image to support your brand.
Your uniform is designed to enhance your brand, create band identity and ensure you team members are easily recognisable and stand out in a crowded market. Be sure that the uniform you choose is aligned with your company brand and values.
Step 2: The Intention
Ask yourself what role the uniform play and most importantly what is the intention? Is the uniform to be worn daily and is it compulsory or is it only for face to face contact with clients or seminars?
Have the intention clear will enable you to make the best choices.
Step 3: Ask for feedback
Involve your team and get their buy in. Ultimately, the decision will be made by the head of the company, however, your team will be wearing it each day so find out what works for them. A quick 10-question survey will help you to understand what’s important to them. Is it comfort, or fit? Do they want a complete outfit or is a shirt all they need? What issues have they faced with their previous uniforms?
Step 4: Fabrics
Let’s understand when and where the uniform will be worn so that it can be made in the most suitable fabrics. For example if your team is constantly in the sun then a breathable fabric and one that protects them from the sun is imperative. If the climate is usually warm then a pure cotton fabric may be more appropriate. The questions in this process are endless and critical. While fit is important, the fabric must be in line with the needs of the wearer.
Fiona Anchal, www.shirtstudiocorporate.com.au